Q&A With Finance & Operations Manager, Troy Linney

1. How has the business changed in the time you've been involved?

Linneys has not majorly changed in any one area but smaller changes are evident across the business. Our unique offering to clients is still the same formula but with some modern tweaks such as an online platform. Recent collections have included more coloured gemstones than the past to reflect the trends of international runways. Our history of designing, manufacturing & working with clients to customise pearl & diamonds jewellery still remains constant. 

2. What made you decide you wanted to be part of the family business? Was this always your plan?

There was never a set plan, I have always had an interest in the business & construction in general. I see jewellery as construction & art fused together & it’s such an interesting combination. The timing was right for Linneys & for me to combine my business consulting skill-set with my passion for the family business. 

3. What do you love the most about working for Linneys?

The best thing about working for Linneys is the family culture & the ability to work with such amazing pieces of art & creation each day. We all enjoy the customer satisfaction reward also.

4. What are the benefits of working in a family business?

There are lots of people dedicated to the success of the business and passionate about the brand. You get to spend time with your family that you would never have got to otherwise & there is a real family culture across the whole team. 

5. In your opinion, what do you think has made Linneys such a reputable brand?

The Linneys brand has been a success due to its originality. Linneys is reputable because of the integrity of the way we have gone about doing business. The brand was adopted by West Australians in the 80’s because the product was creative, high quality & the materials used were respected in a way that resonated with Australians & tourists alike. 

6. What is the Linneys 'core aesthetic'? How does this change when different trends emerge?

Linneys core aesthetic is gold, pearls & diamonds in varied proportions. Recent trends have seen an emergence of coloured gems. The quality & unique designs are constant across the style. Pearls are trending highly on the catwalks now and in bridal so I expect to see this reflected in sales over the next year.

7. Is there anything you would like to/ hope to change about Linneys in the future?

I would hope to see focused practicable growth & continue to experiment with technology to help with the customer experience.